Monday, February 25

That's a Nice Man-Skirt You Got There!

Ah yes, the man skirt. Also known as the kilt. You may think I'm being ignorant or offensive by calling it a man skirt, but really, I love kilts. You see, I'm in love with a kilt-wearer, so I kind of feel like a cheerleader for the modern kilt movement. I mean, kilt-wearers can't really be their own cheerleaders because dear god, we don't want them jumping up and down too much...

Over the last few years with Makal and his handful of Utilikilts, I have learned a few things about today's kilt-wearer. One is that they are a genre unto themselves, these modern men of ancient dress. Go to the right event and you will see them here and there, rarely congregating together in large groups but always aware of the others' presence. Wearing a kilt today, it's like being a Highlander--you just sense when another is near. And if you don't believe me that kilt-wearers are their own sub-class, consider this: Well before I met Makal, I met another kilt-wearer, Karl Elvis. Now, most people look at Karl and go damn, here's a man unlike any other! The shaved head and the tattoos and piercings and stompers and kilt and wicked gleam in his eye. And while yes, Karl is something strange and weird and totally unique unto himself, there are more like him. Terrifying thought, I know. But now I've got my Makal, who has piercings and tattoos and shaves his head and wears his kilts and yes, has quite the wicked gleam in his eye. And I bet you know one of these guys too.

Another thing I've learned about kilt-wearers is that footwear is very important, and does a lot to establish your veteran status in kilt-wearing. For example, a few years back I went to an mc chris show in Eugene at the WOW Hall. Now, him being a nerdcore artist, all the little nerdcore kiddies came out en force, and rivaled in numbers Eugene's dirty punks that hung out around the hall looking for free tix. So inevitably, there was gonna be a tubby fellow who right then felt a little "too old" to admit he still had fun at SCA events, and had a bit of cash to toss around after a particularly good quarter in the tech industry. Tubby SCA nerd, meet the Utilikilt. But somehow there managed to be not one but three concert attendees wearing Utilikilts that night, one of whom happened to be Makal. Of the other two, it was easy to tell who actually wore their kilt as a regular item of clothing, and who was "dressing up". One guy was similar in appearance to Makal, right down to the 1/2 inch ears. The other guy... wore his tshirt un-tucked, and had white socks on under his plain gym sneakers. Riiight; maybe you'll get there someday, kid.

The type of guy who wears a kilt regularly is not only stylish and can dress himself, but is, most certainly, a pervert. I mean, I know that kinky sex and nerdiness pretty much go hand in hand, but kilt wearers are just a class of their own. For one, you've got the obvious exhibitionist factor, because if you are wearing a kilt you better expect at least one bold lady (who may or may not be inebriated) to come up and ask if you're wearing that kilt "traditionally". She might even try to peek. And as a perverted wearer of kilts, you might just let her. Or encourage it. I think this is a good time to point out that if you want to be dating the type of guy who wears a kilt, you really have to be okay with this type of behaviour. Expect it, and expect it regularly. Those perverts. And for two? Well, I'm sure most guys are familiar with the appeal of a button fly on women's jeans. Utilikilts, at least, are just a belt buckle away from a very... eye catching flourish of removal.

Despite being intimidating looking, body-modded sex perverts with a penchant for wenching, I've never met a kilt wearer who didn't rival the last for sweetness and sincerity. Seriously? These guys are snuggly-wuggly little bunnies compared to what you might think about them based on their exterior. You can always rely on the man in the kilt, for he is probably the most authentic, chivalrous man in your presence. No doubt, if it comes down to a scrap these guys know what they're doing, and they are far more likely to be in the defensive position than offensive. It's probably not even their fight, and they just had to step in to put some fear into the heart of whichever jerkface was trying to start something unnecessarily. Being little bunnies at heart, they don't want to hit you. But they will, repetitively, if you make them.

Just more proof that kilt-wearers aren't as scary as the outside world might think them: Many come equipped with the ability to do their own laundry! This obviously relates to them being fairly stylish. And while I realize this might only be important if you're planning on dating one, I think it's also a good sign that these men are responsible adults (despite evidence to the contrary). If you're going to wear a kilt regularly, you're going to wear it hard. Modern kilts--Utilikilts, especially--are designed to be do-anything, go-anywhere marvels of pleating. So kilts will get dirty, quickly. And while spot cleaning can go a long way, eventually they'll get washed. And dried. And wrinkled. And thus, the modern kilt-wearer learns the valuable art of duel-weilding a can of starch spray and an iron. How is that not a sign of emotional maturity?

As much as I love kilts (and the men who wear them) I have to admit that, like any other "niche" piece of clothing, I am not very excited to see their popularity grow outside the established kilt-wearer genre. It's like when Hot Topic finally moved into the city mall during high school; my years of scavenging for black fabrics and obscure cuts in "normal" clearance sections was thwarted by the store's mass provisions of black, cheap, and easy. Being goth was no longer quite as fun, because I was no longer that different from all the other mopey little kids (even though I knew that my wardrobe took years of hard work, not just mommy's credit card). So to now see similar things happening to the kilt, it makes my heart a little sad. Obviously, selling Utilikilts on ThinkGeek is perfect target marketing. But it makes me worry that the aforementioned skiddies with extra cash are going to be the only ones purchasing. And even then, they probably don't even realize that kilt sizing goes beyond your basic S/M/L, so the kilt probably won't even fit them right. But Utilikilt sells another unit and gets their logo on yet another right butt cheek, and some tubby little geek gets don a bit of cool, so hey, everyone's happy.

Thinking about mass-adoption of cultural uniqueness makes me sad, so now it's time for a fun video! With kilts! Mmm, yes, it's a bit of kilt eye candy. And this video does a wonderful job of showing another of my favourite facts about kilt-wearers: they are hot. And accessible! Haha, bad kilt pun. This video wins not only for the cute guys in kilts, but for its dance routines a la marching or pep band, and for the wonderful coordination of their "uniforms" with the instruments. And, it just plain rocks.

6 comments:

CJ Jacobsen said...

Hey, this is CJ, the Marketing Geek for Utilikilts.

I just read through your post, and gotta say I wish every man read your blog!! You speak eloquently of all the things that men find out the moment they walk out of the house in their new kilt... It is nice to have a beautiful woman say such wonderful things about my brethren!

You also took the position that ThinkGeek's sales of our kilts as an unfortunate thing, and I do see your point.

Moving into wholesale is something we avoided for seven years. But last year we opened the flood gates and started accepting bulk orders from retailers.

It comes down to an economy of scale. All those strapping tattooed lads you speak so fondly of, well, they probably bought their kilt from our booth at their local highland games, or tattoo convention, or renaissance faire.

But every one of those sales required us to deal with every single individual, one on one. Definitely our favorite way of selling, but also a sales model that doesn't scale.

By selling to a retailer, we effectively sell dozens of kilts to ONE dude. He then passes them on to his customers.

This allows us to grow, and to continue to make our kilts here in Seattle from all American materials.

It allows us to pay our sewing team a salary, instead of the industry-standard piecework (pay-by-the-piece) model.

It provides us with the money we need to continue to buy American made materials, which are far more expensive than the same materials made in Sri Lanka, China, or Taiwan.

And at the end of the day, wearing a kilt is a mind-opening experience. Getting a guy to wear a skirt in public takes a pretty radical shift in the ol' male mental processes! And with that shift in perspective comes a greater engagement with their environment, and a better understanding of their importance in the world.

Wear a kilt, and the world doesn't know how to react to you. They can't pigeonhole you as "this type" or 'that type", and are therefore forced to deal with you genuinely for who you really are... not for your outward appearance.

So, in the end, the more men in kilts, the better. The better for the world, specifically. Imagine what the world would be like if our President were able to don a kilt a couple days a week... we would have a MUCH different president, and the world would engage with him in a much different way.

No matter how big we get, our paychecks here at Utilikilts will stay the same. We believe in a constrained pay scale, so the difference between the highest and lowest paid person is not more than 4x.

We are in this for the social mission. Get men out of pants. Free their balls and their minds will follow! Once a dude feels the fresh breeze through his short-and-curlies on a hot summer day... well, things will never be the same for him!

So in the end, does this mean more "poseurs" wearing our kilts? Yup. They also wear Dr. Martens and don't work in a Manchester diesel engine factory. They wear leather jackets and don't ride motorcycles. They get tattoos in "safe" places that can be covered up when going to grandmas house for lunch. Does that diminish the value of a real pair of Doc's? Or a good riding jacket? Or tattoos?

I don't think so.

All those things used to be counter culture. However, they have lasted because they are made with integrity and have an inherent value far beyond their construction.

Our kilts are the same. Our motto is Form Follows Function, and the three intertwined F's that form our logo attest to the fact that our garments are made with integrity and to a higher standard. They will outlast the poseur who buys a kilt to "be cool". He'll sell it on eBay - and, incidentally, will probably get full retail price for it! - and it will go to someone who WILL wear it with integrity.

So don't worry! A retailer selling our garments just ensures that you will have more gorgeous, strong, masculine men to ogle!

And that's a good thing, isn't it? ;-)

Karl Elvis said...

Whattya mean there's more like me?


I'm a silver - tongued devil with a heart of gold,
When I was made they broke the mold.
My blood runs hot, like molten lead,
Pump you full - I'm gonna knock you dead.


(great post, actually, and I'm please to see my man CJ from UK HQ got here before me)

Merrick said...

First off, wow CJ, thank you for stopping by and leaving a comment! I didn't expect anyone from marketing to find this. ;)

CJ, I really appreciate your feedback on behalf of Utilikilts. And please DO know that I think it's wonderful that Utililts has gotten to the point in their business where wholesale is a viable, realistic option.

I've been there myself in previous business ventures, and I recognize that it's a hard decision to make and commit to, but can feel great in the long-run and do wonders for a business.

I may be a little pouty about you guys going bulk, but I wish Utilikilts only the best of luck! You are a great example of how small businesses can truly effect a person's quality of life. ;D

Merrick said...

Karl, darling, there's truly no one else "like you"; I know that! But there are some "very similar" people out there. ;)

Mike said...

Absolutely love my Utilikilts and have for the past several years. They've gotten to be "just another item" in my wardrobe, and not something I particularly think about as "unusual". :)

Cossack in a Kilt said...

Gots to love you some Utilikilts! I know they're responsible for getting me into a skirt. (No, I don't have a t-shirt yet saying "My wife wears the pants in the family"--yet.)

But you don't know kilt freedom till you're sporting around, a-swingin' and a-sashayin' in a kilt you made for yourself!

 

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